右名の攝記人生

AP to equip all visual journalists globally with Sony imaging products

美聯社為全球所有視覺新聞工作者配備索尼影像產品

Sony Electronics Inc., a global leader in imaging, and The Associated Press, the trusted global news organization, announced today a new collaboration that will make Sony the exclusive imaging products and support provider for AP news photographers and video journalists around the world.

影像領域的全球領導者索尼電子公司和值得信賴的全球新聞機構美聯社今天宣布一項新的合作，這將使索尼成為全球AP新聞攝影師和視頻記者的獨家影像產品和支持提供商。

With journalists in nearly 250 locations in 100 countries, AP provides factual, compelling journalism in all formats, including 3,000 photos and 200 videos each day. The news agency has a distinguished history of powerful visual journalism, winning the 2020 Pulitzer Prize for Feature Photography — AP’s 54th Pulitzer and 32nd for photography — and garnering recognition from the Royal Television Society for excellence in video.

美聯社在100個國家/地區的近250個地點設有新聞記者，以各種格式提供令人信服的事實新聞，每天包括3000張照片和200個視頻。 該新聞社擁有強大的視覺新聞事業，擁有傑出的歷史，曾獲得2020年普立茲專題攝影獎-美聯社第54屆普利策獎和第32屆攝影獎-並獲得了皇家電視協會在視頻方面的傑出貢獻。

A wide variety of Sony’s imaging solutions products will begin delivery immediately, including the full-frame mirrorless Alpha™ cameras, 4K XDCAM video cameras and an assortment of Sony’s 57 E-mount lenses including G Master™ models.

索尼將立即供應各種成像解決方案產品，包括全畫幅無反光鏡Alpha™攝像機，4K XDCAM攝像機以及包括G Master™型號在內的索尼的57種E卡口鏡頭。

“We are extremely honored to announce this collaboration with The Associated Press, an organization with an incredible history in journalism that continues to raise the bar for global news reporting and delivery,” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “The Associated Press is a universally trusted brand for news information in the world. We are honored to equip AP’s journalists with our technology and support, giving them the opportunity to capture, transmit and deliver imagery in ways they never could before.”

索尼影像產品和解決方案美洲區副總裁Neal Manowitz表示：“我們非常榮幸地宣布與美聯社的合作，這是一家有著令人難以置信的新聞歷史的組織，該組織不斷提高全球新聞報導和發布的門檻。“美聯社是世界新聞信息的公認品牌。 我們很榮幸為AP的記者提供我們的技術和支持，使他們有機會以前所未有的方式捕獲，傳輸和傳遞圖像。”

“Sony’s history of innovation aligns well with AP’s, and with our vision for the future of visual journalism,” said Derl McCrudden, AP deputy managing editor for visual and digital journalism. “AP is committed to providing the best imagery to our member news organizations and customers across the globe. Adopting Sony’s cutting-edge equipment and technology allows us to do that, by enabling our photographers and video journalists to be faster and more flexible, ultimately creating better visual journalism.”

美聯社視覺與數字新聞副總編輯Derl McCrudden表示：“索尼的創新歷史與美聯社的歷史以及我們對視覺新聞業的未來相吻合。” “美聯社致力於為我們的成員新聞組織和全球客戶提供最佳圖像。 採用Sony的尖端設備和技術可以使我們的攝影師和視頻記者變得更快，更靈活，從而最終創造更好的視覺新聞，從而使我們做到這一點。”

When the transition to Sony is complete, AP’s video journalists and photographers will for the first time be equipped with the same brand of cameras, allowing for seamless collaboration among the news agency’s journalists as they tell the world’s stories in whatever medium is right for the moment.

向索尼的過渡完成後，美聯社的視頻記者和攝影師將首次配備相同品牌的攝像機，從而使新聞社的記者之間無縫協作，從而可以用當前合適的媒體講述世界的故事。

AP visual journalists will be able to share Sony's cameras and lenses, as well as the images they capture, to produce a news report unhindered by technical limitations.

“The new mirrorless technology in Sony’s cameras allows for a completely silent operation, meaning our photojournalists can work in environments without interrupting the scene around them,” said AP Director of Photography J. David Ake. “This is a huge leap forward in photojournalism."

In addition to delivery of product, AP and Sony will work together to improve workflow and efficiency of field operations, including testing of 5G capabilities.

Sony offers 5G through its Xperia™ product line, which uses technology from its cameras, professional monitors, and audio devices.

美聯社視覺新聞工作者將能夠共享索尼的相機和鏡頭，以及他們捕獲的圖像，以製作不受技術限制的新聞報導。

美聯社攝影總監大衛·阿克（J. David Ake）說：“索尼相機的新無反光鏡技術可以實現完全靜音的操作，這意味著我們的新聞攝影記者可以在不干擾周圍環境的情況下工作。” “這是新聞攝影的巨大飛躍。”

除了交付產品外，AP和索尼還將共同努力改善工作流程和現場運營效率，包括5G功能測試。

索尼通過其Xperia™產品線提供5G，該產品線使用了其相機，專業顯示器和音頻設備中的技術。

原文連結:  https://www.ap.org/press-releases/2020/ap-to-equip-all-visual-journalists-globally-with-sony-imaging-products?fbclid=IwAR13fATb1HlD2UCYUpX3QNWDzzL_lvOhfymj0MwgA_MYMKeJnS5Fgwjzns0